SEO: Search Engine Optimization
Oscar Mayer company announced recently that they have developed an alarm clock that will awaken you with the sound and smell of frying bacon! Waking up to the sound and scent of a fresh, hot breakfast – including cooked bacon – is a powerful and positive memory for most American consumers. Oscar Mayer is hoping that consumers will also remember this experience and pick up an extra pound or two of bacon the next time they visit their grocery store.
For online marketers, the interesting point about this scheme is the inclusion of smell into the sensory message mix. Of course one cannot transmit scent electronically – at least as of this writing – but by inspiring consumers to recall waking up to a hot-cooked breakfast, the company hopes that increased sales will result.
Oscar Mayer in fact wins extra points for creativity with this campaign. Not only do they get publicity for their bacon promotion, their creative messaging is a good humored look at the product. Additionally, in order to make the scent-release portion of the application work, the user is required to have a device provided by the fictitious Oscar Mayer Institute for the Advancement of Bacon. This unit is designed to release the smell when commanded by the iPhone app. Acquiring one of these units requires a consumer to enter a contest – a process that provides Oscar Mayer with a long email list of active bacon consumers.
How many ways are there to sell bacon? As eating bacon has been a human practice for thousands of years, coming up with a new way to grow the bacon consuming market is a huge challenge. Still, with a little creativity and humor, this campaign nails it.
Matthew Stone operates Denver SEO Consultants and works extensively in Public Relations in the Denver Area with GroundFloor Media.