PPC and Organic Synergy
Many organizations choose to either engage in building organic search results through an SEO campaign, while others focus strictly on the PPC elements. Bringing these strategies together with a social media outreach effort can really improve results! Visibility established using all these strategies in a single effort can build brand awareness, establish relationships with new customers and in the end, help conclude sales!
Reaching new and potential customers can also be done using a variety of social media strategies. Supporting PPC and organic marketing with social media outreach offers huge opportunities to an organization willing to engage in coordinated strategies using these platforms..
SEM or Search Engine Marketing is a term frequently used to describe a PPC campaign. However, there is much more to it than that! Coordinating social media, organic and PPC can produce remarkable results!

Denver SEO Services Denver Internet Marketing - Increasing Brand Awareness

Marketing products and services on the internet requires unique knowledge of internet search systems and processes. Brand building, relationship building and product description all require a slightly different strategy but when all come together in a coordinated effort, tremendous results can be achieved.

Click Purchases
Purchasing clicks or buying a stream of visitors over the internet can be done using the common search engines or through Facebook, LinkedIn and other paid placement methods. However, without knowledge of how each of these systems work, a great deal of your advertising budget could be wasted. These systems allow unique and specific targeting of prospective target markets, but access to these markets can be expensive so it makes sense to enlist experienced help when engaging in a paid advertising or PPC campaign.

Coordinating PPC and Organic Search
Achieving high placement on the internet search engines can attract visitors to your website. Organic placement by itself is of course very important in building an online business. However, when a PPC or paid campaign is added to the effort with strategic advertising placements can really improve results. In fact some studies have shown that when a paid ad appears on the same search engine results pages as a well placed organic result, response rates can improve by up to 30%.

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Denver SEO PPC and Reader Behavior

Improving traffic to the website enables you to answer consumer questions and build relationships with prospective buyers. However how do you know that visitors are from the proper target market and are following the information flow on your website that you want? Ongoing monitoring of how different types of visitors interact with the website is extremely important.

If PPC visitors are dropping off the site quickly without consuming the page content, some modifications need to be made either on the Web page or in the way the PPC ad targets the site. If organic visitors are not taking a desired action, more research may be required to understand how they are working with the Website. In either case, constant monitoring and effective management of the Website and the outreach effort is essential for long term success.