What is Included in an SEO Service Agreement
The standard SEO Service agreement includes all things necessary to move your company web page to the top of the search engine rankings.
Most importantly, this includes the strategic review of the website as well as the advice and counsel your organization will need to improve site performance on the search engines. The strategic analysis of keywords, targeting of specific search phrases and all the pre-planning studies necessary to understand your industry and competitive environment are included.
SEO services are typically broken down into two areas; "On Page" analysis and modification, and "Off Page" processes.
On Page Modifications.
On page modifications are required to ensure that each web page within the environment properly reflects the content as expressed in the keywords and title tags. This can be tricky! An old rule of thumb for sales held that one had to be able to tell a stranger what the company does and about the value proposition in thirty seconds. This 'elevator pitch' is still widely used in face-to-face selling. In the internet world, though, this pitch is boiled down to just a very few words and character sets. And once the few words and phrases are identified, they must be carefully crafted to fit well within each page.
Off Page Inclusions
Many SEO consultants simply focus exclusively on the 'on page' work. Unfortunately for their clients, this won't get the page very far. Off page inclusions - primarily centering on the link building strategy and program - produce the greatest results. Relying only on configuring the web page leaves the job less than half done. To win in the search engine rankings, one must formulate and execute a unique 'off page' strategy.
It is also important to understand the difference between the types of links. "Contextual" links are those that are contained in a blog post related to a certain portion of the company's industry. These are generally quite powerful links. Other links - such as navigational or footer links - are useful, but may not carry as much weight in the overall campaign for popularity.
Denver SEO Consultants is highly experienced in generating the right number of links to your page by utilizing the real value your company and then telling the internet world about it! Link building wont lead to instant success or a fast-track to #1, but over time, many of our clients have indeed reached the coveted #1 spot on Google and the other common search engines.