Social Media and a Growing Business
Social Media Management engages consumers and potential new clients on communications platforms that they use every day. A communication strategy geared to reaching consumers by providing interesting and valuable information over these platforms can attract readers and provide an opportunity to earn new customers.
An effective strategy is a three-fold process that includes creating and implementing a regular content production and distribution plan, an engagement strategy and an ongoing monitoring program.
New content - effectively created - is essential to attracting new as well as repeat visitors. Engaging readers that find your site and content validates that the organization is willing and able to not only provide the promised results, but will be present after the relationship is formed. People buy from people - no matter what the product or service. Engaging people personally, using methods they are comfortable with builds relationships with those that can become customers or can influence others to become customers.
Monitoring results may be the most overlooked portion of the process, but in many ways, it is the most important. Consumer tastes and preferences change - sometimes very quickly. Responding to these changing conditions is central to maintaining a growing customer base.
Some interesting research is also showing that social media engagement can improve search engine rankings - sometimes significantly. Engaging with a certain number of Google+ followers on a regular basis can improve SERP placements by as much as 14 places for main keyword terms. If you place in the top 10 for your main keyword term, you can improve by four to six places by engaging on Google+.
Social Media Content
Creating compelling and engaging content for social media typically presents two major challenges; finding new and innovative bits of information to share and finding the time to craft the message into a form suitable for social distribution.
Our strategy for social content creation involves looking at your current industry trends as well as local purchasing habits to continually update consumers with interesting and relevant information.
Denver SEO Consultants can then help create and post the content or train others in your organization to manage the task. Either way, the power of social engagement can attract new customers and clients to your organization.
Any business can use social media management to improve revenue. Every business should!
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