What is E Marketing?
E marketing or e-marketing brings all elements of the electronic and online marketing tool-set to effectively market goods and services.
E marketing is highly useful as electronic strategies are effective in:
- reaching readers that closely match your buyer or consumer profile.
- providing a flexible budget framework
- managing timing and outreach
Coordinating the online marketing tools so that they work together, elevates performance, reaches more potential customers and provides efficiency to an organization’s marketing efforts.
The E Marketing Tool-Set
The standard set of online marketing tools include:
- SEO (search engine optimization)
- SEM (paid search advertising)
- PR (press release outreach and media relations()
- Social Media and Paid Social Outreach (advertising on social networks)
These are each highly defined and detailed areas that require knowledge not only of the platforms involved and in how each one works, but knowledge about how they work together. It is difficult to find people that know enough about each strategy to make them work effectively and in concert with one another.
SEO in E Marketing
SEO or search engine optimization means creating and managing web page content so that it is likely to attract internet visitors referred by search engines. This allows your organization to introduce itself to new readers and audiences. Many agencies simply say that if you create great content, readers will follow. But why create great content if you don’t tell anyone about it? Fortunately, there are several great and low cost ways to tell people about your accomplishments and about the value you provide customers.
SEM Management
Paid search is becoming more competitive and it is very possible to burn much of your marketing budget in a very short time. However, strategic use of Search Engine Marketing or paid search is useful to appear in more competitive searches or to help cover traffic shortfalls during times (such as during a website redeployment) where internet visibility drops.
Email Outreach
If there is one thing a marketer should do, it is engage in email marketing! Developing a list and frequently communication with your target audience tells them about things that impact their lives and businesses. Directing readers back to your website or social media pages extends the reach of your email effort.
PR – Public Relations
Public relations provide information to your community about events, accomplishments, newsworthy items and about interesting topics. Reaching out to local news and media to share your story can be highly effective in reaching your audiences and in attracting traffic to your website.
Social Media
Social outreach is highly useful for expanding your brand recognition or reach. Use social media to share information and stories about how others have used your products and services or about how your organization has improved the local community. These are “impactful” stories that solidify your brand in your customers’ minds and make them more receptive to other messaging.
Managing the Content Strategy and Schedule for E Marketing
How do you keep this all together? A content calendar is a great place to start. Managing content creation and messaging via a central calendar keeps all communication efforts focused on the same promotion or topic. You can reach many more people by coordinating your messaging across all of these channels
Hiring an E Marketing Consultant
Most marketing agencies have separate departments with specialists dedicated to areas such as email marketing, SEO, PPC, social media outreach and other individual marketing disciplines. However, finding a single person that has these skills is the real objective! A consultant with these abilities can quickly create effective strategies that manage all of these elements makes the entire effort much more successful.
Contact us today to learn more! We provide a free initial analysis and consultation.
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Integrated Marketing Strategies
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