SEO - a Highly Specialized Business Discipline
Intense competition for new sales are driving many organizations to utilize the internet search engines to improve sales and revenue. However selling and promotion via the internet is a relatively new business discipline and therefore few businesses have such expertise quickly available. Achieving success selling on line or bringing in new customers requires specialized knowledge, training and experience that can take years to acquire.
Hiring a consultant is usually the most cost-efficient way to begin winning new business via the internet search engines. However, for those that are researching the intricacies of SEO, here are a few commonly asked questions. For any question that you don't see answered here, please click here to send us a note with your questions. One of our consultants will contact you or we will include your question on the FAQ sheet below.
SEO - Some Frequently Asked Questions
What will getting to the top page of the SERPS do for my business?
Search engines provide a great deal of exposure for your business provided you can compete effectively for good placement. Search engines are used by consumers nearly 80% of the time for pre-purchase research. Especially for those potential customers considering a major purchase, placement on the search engines allows your organization to present its information exactly at the point in the buying process where consumers are comparing one solution to another. Without making the company visible on the search engines, the company has no chance of making a new sale.
Will getting to #1 generate traffic?
Yes... provided users actually use the search term you've focused on. Pre-SEO planning is hugely important to avoid placing effort on achieving the #1 spot for a search term used by few internet users or are used by searches looking for information other than what your company provides. Your consultant can help identify useful search terms that have substantial volumes of search traffic.
How do 'Keywords' work?
Keywords serve a couple of functions but their main purpose is to describe the content of the page. Selecting these keywords are part of the pre-SEO planning process that identifies search terms and words that those searching on the internet frequently use is the key to capturing traffic. However, there are as many keyword strategies as there are companies, so it is important to build a niche-strategy that focuses on keywords with good traffic but relatively low competition. Once the page builds strength and readership, additional strategies can be developed to focus on more competitive terms.
How long does it take to get onto the top page using SEO?
The answer depends upon the competitive nature of the keywords and terms selected during pre-SEO planning. Of course competing for placement using terms like "Banks in Los Angeles" will take quite a bit longer than looking for a less competitive niche or someting like "New Business Loans Los Angles." In the end though, it is possible to get to the top page of Google in 90 days for a well-selected set of keyword terms with a solid link building effort. Getting to #1 of course takes longer, but again depending on the competitive term used, achieving top placement can be done in 90 to 120 days given the proper strategy.
Do I need a new website for SEO?
Generally speaking, the answer is 'no.' Although it is certainly possible to optimize existing pages for good SERP performance, it is best to plan to optimize a web page prior to construction. Certain construction factors, including URL selection, can be important tools to use in getting your page to the top of the search engine results. If the existing page has been in place, it may be best to proceed with a plan to work with the existing page making modifications as possible. If you have questions about this, please contact us for a more specific opinion.
Is SEO useful for attracting local business?
A common misconception is the belief that larger organizations with the ability to sell products and services nationally are the ones that can use SEO. The fact is that most consumers are now using a local geographic term or 'parameter' within their search request to find local providers of the products and services they need. This, coupled with the fact that most national companies don't compete well on a local level using the internet could provide a real opportunity to smaller businesses. Local SEO is a tremendous opportunity to attract new business for small and mid sized companies.
Does having a blog improve my overall ability to attract traffic?
Blogs typically allow users to find your page based on the content of your postings. If you can maintain a blog by posting new content each day about your industry or about interesting subjects related to your industry, this will improve traffic to the website over time. Blogs also offer the opportunity to interact with prospective customers as well as to collect feedback from existing clients. So the short answer here is 'yes.' A blog will attract more traffic provided you take the time to maintain it and update it frequently.
Can I get good placement on the search engine results without a consultant?
Sure... but it takes a while. Consultants can quickly identify useful keyword strategies and kick off the link-building processes necessary for success much sooner than an inexperienced manager could. Consultants also bring the benefit of past years of experience. Doing it internally means that you are investing time and money in a complex process in which the manager has little experience. This greatly increases the chances of making time-wasting and costly mistakes such as pursuing inappropriate keyword strategies for your organizational niche.
Are there good tools available for free to learn SEO? Yes.. but again, the user has to take the time to understand what the systems are providing. A good SEO consultant has worked in the industry for several years and can make the benefits of this experience available to his/her clients very quickly. Many of these tools are useful in learning the business. If the company has the time to invest in a long learning-curve and in someone that may take the skill-set with him when he moves on to another job, it is certainly possible to self-educate on Search Engine Optimization tactics and processes.
How can I learn more? Just drop us an email note. Please include your contact information and we will be back in touch very soon.
Don't see your question here? Send an email note to us and if possible, we'll address your question in this space soon!