Competing for business has always been a major challenge. Introducing new products or services or entering new geographic marketplaces requires a communication outreach plan that attracts attention, builds brand awareness and establishes relationships with new, potential customers. Using SEO strategies to reach out to new customer groups and provide valuable information to those in the pre-purchase research phase of the buying process.
Local and National Search
Local and national searches require separate and very different online optimization activities. With over 10 years of experience managing both types of optimization strategies, Denver SEO Consultants crafts effective strategies to get you the visibility where you need it the most!
The search engines themselves decide when a particular search term is to return local results and which are to return nationally based information. Understanding these differences helps us configure pages and content to compete on both levels.
Search engines have made great strides in the past few years in making certain regions ‘searchable.’ Locations such as shopping centers, parks, neighborhoods and regions may all be more searchable now than in years prior. This opens up a number of opportunities in the optimization world, as setting searchable names for areas such as “Denver Highlands” or “Cherry Creek” that were not previously useful as geographic identifiers are now available.
Staying abreast of these changes is our job. Denver SEO Consultants monitors the SEO world for changes and improvements so that our clients may take advantage of them. By developing and constantly updating our strategies, Denver SEO Consultants keep our clients in front of their Colorado target markets.
Distributing New Product and Service Information
New product release announcements need to be coordinated with a well-optimized Web page release. Timing of the releases is important, since the search engines generally need a little time to index a new page. Strategies exist to utilize preexisting web pages for these purposes or social media can be used to support introduction of the new online material.
Coordinating the information flow and using strategically optimized Web content can mean the difference between a well-publicized release and one that struggles to gain attention. In the end, a well publicized product campaign can help achieve new business development objectives.