Website Health Check
SEO has become a much more technical discipline over the past few years. It is no longer effective to just do great keyword research and on page optimization.
One of the more frequently overlooked elements of SEO is the overall health of the company website. All the best keyword research and composition strategies will achieve very little if the website has structural problems. Even common problems can prevent search engines from properly categorizing and indexing your content. And if your content isn’t indexed, it won’t appear in search results!
Common Website Structure Problems
Many common problems stem from web management systems that are outdated or from multiple people working on the site without communicating with one another. Old pages that have not been properly retired, or content that has been abandoned or removed can cause search engine crawlers to disregard active pages and content.
Sitemaps and robots.txt files need to be analyzed and a detailed scan of the entire site can reveal issues that need to be corrected in order for the SEO effort to attract more traffic.
Free Website Health Check
Denver SEO Consultants will execute a free, high-level website health check to identify technical areas that need to be addressed prior to initiating an SEO project. Contact us today!